Packaging Design: Successful Product Branding from Concept to Shelf
How to create packaging designs for consumer brands that effectively communicate in the retail environmentPackaging Design: Successful Product...
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How to create packaging designs for consumer brands that effectively communicate in the retail environmentPackaging Design: Successful Product Branding from Concept to Shelf is the most comprehensive resource of practical and professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with real-world advice, step-by-step descriptions of the creative process, and all-important insights into the stakeholders, the design process, and the production process, this book illuminates the business of packaging design like no other.
Autor@: Krasovek, Sandra Klimchuk, Marianne R.
ISBN: 978-0-471-72016-4
Encuadernación: TD - Tapa dura
Idioma: Inglés
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