This is the first book of its kind devoted to the history of Estel, celebratingeighty years of the furniture manufacturer's activity.This book takes the reader through Estel's history from the future to the past,working backward in five major phases of the company's progress. These phasesare related through various illustrations, best called dioramas, covering doublespreads that fold out, making four full-size pages.Especially created for the book by Pierluigi Longo, these dioramas emerge likemodern-day frescoes in which the leading figures of the business world can beobserved, along with the production panorama and market environment aroundthem. They represent a sort of visualized concept that not only illustrates andtracks a path through the book, but also lends it concept and structure.The texts that follow each theme-diorama pivot successively on the companyphilosophy, the protagonists, the products, and a brief text classifying thefurniture-manufacturing sector itself. Hence, the tale unfolds on two frontssimultaneously, interweaving the company's history with the ongoing develop-ments in the sector and in methods of production.