The game-changing projects that composeDesignPOP push the boundaries of our expectationsand show us new ideas, new possibilities, and ultimatelynew products that enrich our lives.The bar has been permanently raised as we enter thenext century, and the proliferation of innovativedesigns continues. New materials and processes arebeing invented, convention and traditions areconstantly being challenged, and sustainability andsocial responsibility are influencing new directions.Even the definition of designer is changing as the linesbetween disciplines begin to blur, with new technologyfrom companies like Apple and Dyson radicallyaltering both form and function. Historic boundariesdisappear, designers innovate their way through roadblocks,and the twenty-first century is experiencing adesign renaissance unparalleled in history.This book showcases a broad variety of these examples:from designs that pioneer a new material or anew production process, or reinvent the use for anexisting one, to those that alter our expectationsabout the way something should look and create awhole new typology, or a thoughtful design added toproducts that traditionally were only considered fortheir functionality. It presents work from stars in thefield, including Frank Gehry, Zaha Hadid, MarcNewson, Marcel Wanders, Yves Behar, Ronan andErwan Bouroullec, the Campana brothers, HellaJongerius, Tord Boontje, Philippe Starck, KarimRashid, Ron Arad, Ross Lovegrove, Dror Benshetrit,Tokujin Yoshioka, Jasper Morrison, James Dyson,and Jonathan Ive.