What is branding?

It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. What is Branding? is an accessible guide...

It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. What is Branding? is an accessible guide that makes sense of this complex subject. It explores the process of branding, and shares insights that can be applied to practical challenges. Outlining the components of branding (positioning, storytelling, design, price, and relationships), what it can be applied to, and what it can achieve, What is Branding? will help ensure the success of branding for any product, service, person, or place. Case studies included in the international portfolio of campaigns explain what makes them work, why they matter, and what can be learnt from them. Analysis focuses both on design know-how and on theory, looking at how professionals wrestle with abstract notions of perception, culture, and love while at the same time solving the nuts-and-bolts problems of package design, sign making, and web technology.

Autor@: Healey, Matthew

ISBN: 978-2-88893-135-5

Encuadernación: TB - Tapa blanda

Idioma: Inglés

No hay ejemplares en librería, te lo pedimos. Envío en 4/7 semanas

Devolución
hasta 14 días

Envío gratis a
partir de 150€ * (Solo Península)

Compra online y
recoge en la librería

Servicio de envoltorio
y dedicatoria gratuito

Libros que nos encantan

Ver catálogo de libros

Es mío!

Persson, Klara

What is branding?

Libros que nos encantan

Es mío!

16,50 €

Vivian Maier - Claraoscura

23,50 €

Soy Doctora de cuentos de...

16,50 €

Regalo ideal para Faisana...

17,50 €

Oposición

18,90 €

Mujeres que corren con los...

Misterios de la familia...

16,00 €

Libro de cocina de Pippi...

16,00 €

John Derian - Book 2

85,00 €

Gran Iván, El

13,90 €

Floripedia - Una...

29,95 €

Cartas a Vincent

21,90 €

Su alteza lodo, princesa de...

23,00 €

Rey medusa, El

30,00 €

Color. Una historia visual

39,90 €

12 poemas de Miguel Hernández

17,00 €

Pérez

16,00 €

Familia Gátez en el museo, La

22,95 €

Historia de la información, La

24,90 €

Monet - The pop-up book

35,00 €

Queen of Arts - Women...

23,90 €

Furor botánico

22,90 €

Florence Sketchbook

40,00 €

Apúntate a nuestros talleres

Talleres

Iniciación al tapiz en telar de alto lizo

Talleres

Taller avanzado de tapiz en telar de alto lizo