Shake up and redefine the market by changing your game!Gamechangers are brands that have turned the world of business upside down. They win through ambition and innovation rather than legacy and scale, out thinking the competition, focusing on the growth markets, and embracing technology in more human ways.Gamechangers provides you with the tools to help you generate innovative ideas that will set you apart as a gamechanger. Its detailed case studies will inspire you by exploring extraordinary next generation brands who are changing the game. . . and winning.Gamechangers is a highly practical book packed with smart "tools" and accompanied by a digital platform, the Gamechanger Studio, to help you apply and implement the best game changing ideas from around the world into your own business.Gamechangers offers guidance on: Thinking smarter and acting faster Embracing the new tricks of business Understanding how gamechangers dream and disrupt Delivering practical results and winning