Copy righter - Become a master s wordsmith and harness the copywriting secrets that will win your hearts...
Copy. Righter. is the go to' guide on contemporary, compelling copywriting for junior copywriters, senior copywriters, marketers, advertisers,...
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Copy. Righter. is the go to' guide on contemporary, compelling copywriting for junior copywriters, senior copywriters, marketers, advertisers, small Business owners and big brand clients. It shows you how to write great copy in every print and digital medium. How to win hearts and minds. When to employ devious copy tricks to captivate your reader. And what we can learn from Aristotle, Deal Or No Deal and a fibbing gorilla. As well as copy craft, the book explores how to develop exciting concepts, how to minimise amends and the psychology of persuasion. And with great copywriting in great demand there's never been a better time to discover how to influence people using nothing more than the words on a page or screen
Autor@: Atkinson, Ian
ISBN: 978-1-907794-14-8
Idioma: Inglés
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