Trade fair design annual 2019-2020
So-called Instagramability has long become part of our communication policy - has the design of trade fair stands also changed as a consequence? Is...
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So-called Instagramability has long become part of our communication policy - has the design of trade fair stands also changed as a consequence? Is the presentation's focus no longer the product but rather the potential customer and their interaction? How important are live experiences in order to draw the full attention of visitors? What effect does this have on the communication strategy and on the spatial design? These are questions pursued by the new Trade Fair Design Annual with 60 exceptional examples.Text in English and German.
Autor@: VV.AA.
ISBN: 978-3-89986-313-0
Idioma: Ing/Al
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