Best known for their bold and spirited design sense, Big Active have built a formidable international reputation in the areas of music and editorial graphics. Believers in the seductive spirit of collaboration, the London-based studio is associated with a number of influential illustrators and photographers. The creative synergy of these image-makers with the core design team is an essential part of Big Active's aesthetic and way of working. Playing with a theme of seduction and pleasure, this book explores the sexier fantasies of commercial art and its application. It presents current artwork and commercial projects that demand to be appreciated by the head, heart AND hips. Although it also features some classic images, the volume primarily contains specially commissioned new work by Big Active and their associated collaborators. Head, Heart and Hips offers an alluring and colorful landscape of ideas, styles and applications. It includes sections by Jasper Goodall, David Foldvari, Kristian Russell, Shiv, Kate Gibb, René Habermacher & Jannis Tsipoulanis, Simon Henwood, Vava Ribeiro, Daniel Stier, Will Sweeney, Geneviève Gauckler, Patrick Ibanez, Mat Maitland, Kam Tang, Rachel Thomas and Erwan Frotin. Each artist is fully profiled with insights and explorations into future possibilities for the application of their artwork.