This book is the first monograph dedicated tothe designer Rolf Müller who is known above allfor his design of the visual identity of the MunichOlympic Games in 1972. Shortly after graduatingfrom the famous Ulm School of Design, his formerprofessor Otl Aicher entrusted him with this work,which set new standards in international design. Inparallel, he established his design firm Büro RolfMüller in Munich. On the basis of selected projects,the book attempts to retrace the mentality andmethods of his design: For nearly four decades,the firm developed corporate identities, books,magazines and signage systems at the highestlevel. The firm's projects include the visual identityof the City of Leverkusen, forged over severaldecades, and the magazine HQ High Quality forthe company Heidelberger Druckmaschinen,of which 39 issues were published. As a storytellerand system designer, Rolf Müller has left a markon international design history with his work. Hisstance has had a decisive impact in shaping theway in which today's communications designersview their profession.