360 degrees constitutes a spin. It is also a handy metaphor to describe a way of looking at a subject from every angle and perspective. This simple conceit forms the basis of this book. Tony Brook, founder and Creative Director, SpinSpin: 360º is a portrait of one of London's leading design studios. It's a 520pp monograph that looks in eye-watering detail at every aspect of Spin's work in identity, print, moving image, retail, digital and environmental graphics, as well as the studio's self-directed activities in publishing, curating and collecting. But it isn't just the usual image dump of work. In fact, it's the studio monograph reborn for the 21st century: honest, revealing and bursting with specially designed and art-directed content. Above all else, it's a guide to survival, growth, and maintaining creative excellence over 20 years. As well as interviews and essays by Spin's two founders Tony Brook and Patricia Finegan Spin: 360º has texts by Paula Scher, Stefan Sagmeister, Ben Bos, Wim Crouwel, Rick Poynor, Steven Heller, Patrick Burgoyne and artist and author Edmund de Waal.A year in the making, Spin: 360º is Unit Editions' most ambitious book to date. It's essential reading for anyone who wants to lift the lid on a successful creative studio.