E. McKnight Kauffer - The artist in advertising
Hailed in his lifetime as the poster king, E. McKnight Kauffer's designsfor the London transport system, Alfred Hitchcock, and others are...
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Hailed in his lifetime as the poster king, E. McKnight Kauffer's designsfor the London transport system, Alfred Hitchcock, and others are anenduring influence on contemporary advertising and graphic arts.E. McKnight Kauffer (American, 1890 1954) was a pioneering figure whotransformed the field of graphic design between the wars. He drew upon theemerging visual languages of Cubism, Vorticism, and Surrealism to create amodern graphic style that shaped the development of commercial art. Throughcollaborations with his avant-garde peers in art, literature, and design, includingthe Bloomsbury Group, Marion Dorn, T.S. Eliot, Langston Hughes, AldousHuxley, and Man Ray, Kauffer expanded the scope and impact of his field.This groundbreaking publication is the first to address the full range ofKauffer's career, from sophisticated designs for major clients including theLondon transport system, Random House, American Airlines, and Shell, aswell as Allied propaganda posters during World War II to book covers, rugs,costumes, and stage sets. An interdisciplinary group of authors offer criticalperspectives on the cultural context of Kauffer's work, bringing new attention tothe designer's depictions of race, gender, and global politics.
Autor@: Condell, Caitlin Orr, Emily
ISBN: 978-0-8478-6774-5
Encuadernación: TD - Tapa dura
Idioma: Inglés
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