Esquire. Ford Motors. Burton Snowboards. TheObama Administration. While all of these brandsare vastly di erent, they share at least one thing incommon: a teeny, little bit of Aaron James Draplin.Draplin is one of the new school of influential graphicdesigners who combine the power of design, socialmedia, entrepreneurship, and DIY aesthetic to create asuccessful business and way of life.Pretty Much Everything is a mid-career survey of work,case studies, inspiration, road stories, lists, maps, how-tos,and advice. It includes examples of his work posters,record covers, logos and presents the process behindhis design with projects like Field Notes and the ThingsWe Love' State Posters. Draplin also o ers valuable adviceand hilarious commentary that illustrates how much moregoes into design than just what appears on the page.With Draplin's humour and pointed observations on thecontemporary design scene, Draplin Design Co. is thecomplete package for the new generation of designers.