Design has become a critical part of doing business in today's economy.Some of the most innovative companies in tech Apple, Airbnb, Google,Tesla, and many more have made human centered design a hallmark oftheir brands. From fashion to architecture to office plans, and from digitalprocesses to artisanal craftsmanship, design is having a moment inbusiness. Or maybe business is finally having its design moment.Fast Company Innovation by Design highlights the people, companies,and trends that have steadily advanced design to the forefront of thebusiness conversation. Drawing from Fast Company's vast library of storiesthat chronicle innovation in technology, leadership, world changing ideas,and creativity, this lively book is urgent reading for any anyone seeking tounderstand the ways that design is fundamentally changing and enhancingbusiness and daily life. A focus on green and socially conscious designdraws attention to creative solutions to the most pressing concerns we facetoday.