The poster is a versatile marketing tool widely used from the19th century to today for everything from political eventsto movies. A good poster has many layers, it goes beyondadvertising and makes statements about style, history, fashion,and taste at the time. It is these layers that can turn a posterinto a work of art. This book showcases 480 posters by morethan 200 artists and designers and tells a comprehensivehistory of the poster. The book includes Art Nouveau, Bauhaus,Pop art, and contemporary posters from preeminent artistssuch as Alphonse Mucha, Egon Schiele, Pablo Picasso, andAndy Warhol and from noted designers ranging from LucianBernhard and A.M. Cassandre to Saul Bass, Tadanori Yokoo,and Stefan Sagmeister. The book also introduces many otherleading poster designers whose names are less well-known.Contemporary advertisements for Calvin Klein, United Colorsof Benetton, and Coachella are also explored. By tracing thehistory of the poster, this book shows social developmentsthroughout the world and illuminates how art styles havechanged over time.