Big brand theory
Big Brand Theory is a spectacular best of compilation featuring the highest-profile branding campaigns and providingan invaluable resource guide...
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Big Brand Theory is a spectacular best of compilation featuring the highest-profile branding campaigns and providingan invaluable resource guide for those wishing to understand the key elements of a successful brand. Casestudies for key players such as Adidas, Colette, Converse, Starbucks, H&M, Nike, Isse Miyake, Lacoste, Levi's, Thonik,UNIQLO, and many more illustrate the crucial design elements essential to crafting a youthful and dynamic corporateidentity. Examination of each branding concept is multi-faceted, with examples devoted to not just one,but many elements utilized in major campaigns: for example, Nike's featured campaigns include individual productpackaging, posters, store displays, athletic wear, retail bags and boxes, corporate giveaways, and high-end designerproducts and gifts. Richly illustrated, Big Brand Theory is an indispensable guide through a variety of industries toreveal what really works in the world of branding.
Autor@: Sandu Cultural Media
ISBN: 978-1-58423-445-6
Encuadernación: TD - Tapa dura
Idioma: Inglés
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