Identity suite - Visual Identity in Stationery
Identity Suite captures the vanguard work in branding fromacross the globe. Here logos, letterhead, business cards andcorrespondence designs...
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Identity Suite captures the vanguard work in branding fromacross the globe. Here logos, letterhead, business cards andcorrespondence designs effectively capture the aesthetics ofthe products and entities they represent. The designers behindeach of the 97 featured brands convey their clients' corporateidentity through stationery with deliberation and concision.An envelope becomes an attaché case, a stamp a signature.And in addition to the wide array of examples that compriseIdentity Suite, the latterportion features in-depthcase studies tracking sevencompanies' successful ventures in brand extension throughcreative use of stationery. From Wanderlust, the Singaporedesign hotel, to S.J.C., creator of unique domestic art objectsin Sweden, Identity Suite demonstrates how ephemeral conceptssurrounding a brand can be harnessed and made concreteutilizing as unlikely a toolkit as the office supply closet.
Autor@: VV.AA.
ISBN: 978-988-19-4388-0
Encuadernación: TB - Tapa blanda
Idioma: Inglés
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