Colour sells - Choose the right colors for your package
The red and yellow McDonald's, the TiffanyBlue,the blue and yellow IKEA, the Coca ColaRed A number of world famous brands havesuccessfully...
Leer más...
The red and yellow McDonald's, the TiffanyBlue,the blue and yellow IKEA, the Coca ColaRed A number of world famous brands havesuccessfully developed their own color systemfor their brand identity, including packagingand storefront, making a strong impression onconsumers. Color has become a more pow-erful marketing tool than ever: it stimulatesbuying and infuses enduring vigor into thepackaging.This book reveals the secrets of commerciallysuccessful packaging colors. It introducescolor psychology and marketing strategiesof colors using accessible language and vividillustrations; deeply analyses the combinationof color and marketing in packaging via casestudies; and showcases packaging designsworldwide with excellent color matching, re-vealing their design concepts and approaches.
Autor@: VV.AA.
ISBN: 978-988-792-838-6
Idioma: Inglés
No hay ejemplares en librería, te lo pedimos. Envío en 4/7 semanas
Devolución
Compra online y
Servicio de envoltorio
Envío gratis a
