Do designers and illustrators approach commercial projects in a different way than private ones? Is what they do for themselves "better", more "free" and more imaginative than what they produce for their clients? This Gun Is for Hire is a compilation of work by some of today's most innovative talent from around the world that proves that print, screen and interior design projects done for corporate and cultural clients can be just as original and stimulating as personal creative endeavours. In addition to profiling over fifty designers and design companies and presenting an exciting range of their work through copious images, the designers explain in their own words how they face challenges that confront them in the realisation of that work. These range from co-operation with clients and colleagues to combining big-budget with no-budget projects and staying up-to-date in terms of content and ever-changing technology. Their thought-provoking responses are presented in instructive texts and interviews throughout the book, giving valuable firsthand insight into working successfully in the design profession today. While the outstanding international projects featured in This Gun Is for Hire will inspire any working designer, the book also offers guidance to those just starting to establish themselves in the field. In particular it investigates how one can leverage one's individual style into viable commercial work. The book features the following designers: 3deluxe Graphics, Antoine + Manuel, Jonathan Barnbrook, Base, Brandigloo, Dag Henning Brandsaeter, Cartlidge Levene, François Chalet, Jork Andre Dieter, Doublestandards, Günter Eder, Enamel, Flink, Four 23, Fulguro, Geneviève Gauckler, Greige, Klaus Haapaniemi, Fons Hickmann M23, Hi-Res, ITF Grafik Design, Katja Gretzinger, Seb Jarnot, Jung und Pfeffer, Kasia Korczak, Patrick Lindsay, Lobo, Lust, Satoshi Matsuzawa, Kenzo Minami, MK12, Markus Moström, Andy Mueller, Neubau, Nudesign + Stefan Yanku, Output, Dipesh Pandya, Phantom:researchfoundation, Precursor, Rinzen, Segura Inc., Solar Initiative, State, Surface, Anisa Suthayalai, Sweden Graphics, Sophie Toporkoff, Unfolded, Vasava Artworks, Vier5 and Martin Woodtli