Start from scratch - Big Branding for Small Businesses
When faced with limited resources and a shoestring budget, how do small businesses devise strategies to make their brand stand out in the...
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When faced with limited resources and a shoestring budget, how do small businesses devise strategies to make their brand stand out in the competitive business landscape? Delve into a remarkable collection of visual and brand identities crafted by ambitious small enterprises from around the globe, complete with memorable brand experiences designed by aspiring entrepreneurs in order to carve out a distinctive niche in the market. Start from Scratch celebrates the ingenuity and resource fulness of small businesses, and showcases captivating narratives behind these unforgettable brands. From logos, packaging, and colour palettes, to typography, explore the possibilities of small scale brands brought to life from the ground up.
Autor@: VV.AA.
ISBN: 978-988-7684-49-7
Encuadernación: TD - Tapa dura
Idioma: Inglés
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