Colour clash
Colour is one of the essential elements of many brandingdesigns. It can help give an identity personality andwarmth, express emotion, communicate...
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Colour is one of the essential elements of many brandingdesigns. It can help give an identity personality andwarmth, express emotion, communicate messages in anunconscious and subtle way and it can keep or navigatethe viewer's interest, drawing the eye and makingelements stand out.This book explores colour palettes in graphic designthat surprise, engage, challenge and grab our attention the combinations that maybe shouldn't work but justdo. These are palettes that break the established rulesand laws we have been taught about colour theory andremind us that colour can be fun as well as meaningful
Autor@: VV.AA.
ISBN: 978-1-915392-05-3
Idioma: Inglés
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