Mascot - Mascots in Contemporary Graphic Design
The work within this book celebrates the use of mascotsin contemporary graphic design. Co-opted to helpsell or promote anything from tech companies...
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The work within this book celebrates the use of mascotsin contemporary graphic design. Co-opted to helpsell or promote anything from tech companies andfinancial organisations to burger chains, record fairsand publishers, the use of mascots seems to be aspopular as ever. Part of their charm is their variety.Simple and playful or sophisticated and current,mascots are fun characters that manage to put a smileon your face and simultaneously stand for something injecting meaning and playfulness into a brand andcreating a lasting impression.
Autor@: VV.AA.
ISBN: 978-1-915392-04-6
Idioma: Inglés
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