Why would two talented and employable young graphic designers start up their own practice without any clients, in the midst of a recession, and in a city brimming with world-renowned designers? Karlssonwilker inc.'s tellmewhy is the improbable story of such a venture or act of bravura or insanity on the part of Hjalti Karlsson and Jan Wilker, and offers a telling, humorous, and always human insight into the workings of a young startup design studio, showcasing every project they did in their first two years.A book as iconoclastic as their designs, tellmewhy features fresh stories of karlssonwilker's ordinary office and its less-than-romantic tales about rooftop parties, battles with immigration, missed meetings, and money problems. Despite these stories and because of others karlssonwilker has produced an impressive body of design work in two short years. Tellmewhy shows the happy endings, including signage for a Philadelphia restaurant, logo designs for a New York fashion house, and CD packaging for both independent and major music labels. And it presents unrealized designs, like an ad campaign for a TV network. All share the designers' creative and humorous take on design.