All work involving design utilizes and draws together the principles of visual communication in different combinations and emphases. This creates a kit of almost endless resources, which makes possible the generation of the most diverse solutions. Each of the projects selected for this book makes the basic principle chosen for them evident. At the same time it becomes clear also that only the harmoniouscombination and intensity of these resources can provide compelling and unique solutions.The first principle content and form is the basis for all following ones and is an integral component of visual communication. Only when content and form correspond and pull together all communicative aspects in a single strand, information, ideas and complex interactions can be bundled, structured and conveyed in an understandable, plausible and attractive way far beyond the usual conceptions, fashionable trends and routine manifestations, marked by superficiality and computergeneratedpossibilities. The additional principles like perception, colour, threedimensionality, illustration, typography etc. proceed perforce from content and form. This book can be considered a textbook subjective and without claims to completeness which describes with few, but clear words the fundamentals and theories of visual communication, attractively conveyed and sensually illustrated with concrete examples.