Design management - Managing design strategy, process and implemmentation
Combining both theory andpractice, this book promotesa clearer understanding of therole of design in business andthe positive impact that it...
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Combining both theory andpractice, this book promotesa clearer understanding of therole of design in business andthe positive impact that it cancontribute to an organisation atmany different levels. Studentsand practitioners not onlylearn about the latest ideas indesign management, but alsohow they are put into practiceday-to-day. With examplesfrom a wide range of fields plusinterviews and case studies withinternational design managers,Kathryn Best provides the keyknowledge, practice and skillsneeded with a focus on strategy,process and implementation.
Autor@: Best, Katherine
ISBN: 978-1-4725-7367-4
Idioma: Inglés
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