New Mythologies in Design and Culture - Reading Signs and Symbol in the Visual Landscape
Taking as its point of departure RolandBarthes'classic series of essays, Mythologies,Rebecca Houze presents an exploration ofsigns and symbols in...
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Taking as its point of departure RolandBarthes'classic series of essays, Mythologies,Rebecca Houze presents an exploration ofsigns and symbols in the visual landscapeof postmodernity, considering a range ofcontemporary phenomena, from the historyof sustainability to the meaning of sports andchildren's building toys. The individual case studiesemploy a variety of analytic methods and amongthe ubiquitous global trademarks examined are BP,McDonald's, and Nike.Houze's reflections encompass contemporaryAmerican popular culture and the history ofAmerican industry, with reference to figures such asThomas Jefferson and Walt Disney. The collectionsuggests some ways of thinking about its meaningsand the lessons we might learn from it.Rebecca Houze is Associate Professor of ArtHistory at Northern Illinois University, USA
Autor@: Houze, Rebecca
ISBN: 978-0-85785-762-0
Idioma: Inglés
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