Fully updated, the third edition of Grids for Graphic Designers explores this important toolwhich is part of every designer's practice- whether it involves digital or print-based media.With over 200 illustrations plus six new interviews with design practitioners such as SecondStory, Brody Associates and Peter Dawson, the student is introduced to the creative use ofgrids in contemporary practice as well as the basic principles that underlie their effective use.Written and designed by best-selling authors Gavin Ambrose and Paul Harris, this clear andconcise introduction to the use of grids in design covers all the basics and the expandedsection of activities and exercises allows students to implement what they have learned.The 3rd edition of the Grid for Graphic Designers continues exploring ways in whichcontemporary graphic designers renew traditional approaches to 'grid making' practices, byemphasising both the imaginative and the practical. Examples of inventive designs areaccompanied by meaningful annotations focusing both on what, and how it is represented.This exploration of relationships between content and grid format demonstrates the pluralityof the approaches and the passage from fixed to fluidity as a modern way of representation.There are two generalisations about the grids: first, that they are inexhaustible and second,that they are selective. From this double perspective, the book demonstrates 'grid making' as aform of knowledge and provides a renewed context for the debate about the meaning and roleof grids. Iwona Abrams, Senior Lecturer, BA Graphic Communication Design,University of Westminster, UKAn essential and authoritative toolkit for constructors of the humble grid that will both informand inspire content delivery, whether for print or screen. Historic and contemporary examplesbrilliantly illustrate the ongoing fascination and challenge of how graphic designers confrontthe blank page; creating work that unites content and form to deliver purposeful andappropriate visual communication. Bryan Clark, Head of Graphic Design, FalmouthUniversity, UKSubdividing space is commonplace in our culture and a traditional organizing principle. Ourhouses and apartments are divided into rooms; our drawers are designed with dividedcompartments to separate our things, and our parking lots are divided into rows of parallelspaces. In communication design, a grid provides a compositional framework through itsnetwork of horizontal and vertical intersecting lines that subdivide the page creating a guideto establish proportional relationships between the design elements. The authors of Grids forGraphic Designers state their goal is to introduce the basic principles of grid usage. They doso in a clear, articulate and visually informative process. This is a perfect text for studentsstudying visual design, and those individuals who interested in grids and gridtheory. Elizabeth Resnick, Professor Emerita of Graphic Design, Massachusetts Collegeof Art and Design, USA