The 2009 One Show Interactive not only proved that the future of interactive advertising is here but also that it can bring to life some of the most engaging pieces of the year. One Show Interactive Volume XII boasts all of the winners from the 2009 One Show Interactive show and is chock full of insider information about the work straight from the advertising wizards who created them. This volume highlights some of the most amazing interactive work of the year. From the playful visuals of The Lego Codes to the hysterical Great Schlep starring Sarah Silverman, this year's volume is a must-have for anyone interested in groundbreaking advertising. The One Club for Art and Copy is a nonprofit organization founded in 1975 to recognize and promote creative excellence in advertising. Through its publications, exhibitions, and awards competitions it seeks to inform and educate both the public and advertising professionals about the intrinsic value of creative standards in advertising. The One Club fosters the next generation of advertising professionals through scholarships, portfolio reviews, and the annual exhibition of student work.