Celebrated in recent years in a retrospective exhibition at NY MOMA and in Gary Hustwit's 2007 documentaryHelvetica, the sans-serif typeface Helvetica was designed in 1957 by Max Miedinger and Eduard Hoffmanat the Haas Type Foundry in Switzerland. Arguably the most loved type family ever, Helvetica has legionsof devoted fans - from city governments and transit agencies worldwide, to universities and museums, tocorporations, to contemporary designers. It has been used in projects for: ABC, American Airlines, AmericanApparel, Apple, BMW, CNN, Jackass, Jeep, J.C. Penney, Lufthansa, McDonald's, Mitsubishi, Motorola, NASA,the NBA, PBS, Target, University of Illinois at Chicago, and Verizon Wireless. The NY subway and Chicago subwaysystems both use Helvetica for their signage and it is the official typeface of the Canadian government;the U.S. government also uses it in many ways. This seventh volume in the well-received I Love Type seriesfrom Victionary has been eagerly awaited since the series was first announced, and does not disappoint- featured are the best contemporary design projects using Helvetica, collected from all over the globe.