The Typography Idea Book presents 50 of the mostinspiring approaches used by masters of the fieldfrom across the world.Geared towards helping you evolve differenttypographic styles, the book contains none ofthe technical jargon or tired old rules found intraditional tutorials but is packed with practicaltechniques and iconic examples. From typetransformation to abstraction, via overlapping,hand-lettering, vectorizing, novelty typefaces andpuns, discover all the brilliant ideas you could bebringing to your own designs.Steven Heller is the co-chair of the MFA Designer as Authorprogram and co-founder of the MFA in Design Criticismprogram at SVA, New York. For 33 years he was an art directorat the New York Times. He is editor of AIGA VOICE andcontributing editor to Print, Eye, Baseline and I.D. magazines.He is the recipient of the 1999 AIGA Medal for LifetimeAchievement.Gail Anderson is a designer, writer and educator. Anderson isthe recipient of the 2008 Lifetime Achievement Medal fromthe AIGA, the 2009 Richard Gangel art direction award fromthe Society of Illustrators, and has lectured about design atorganizations and conferences around the world