Brands & Desires
Brands identify products and services. Yet a brand is much more than a "brand name" or a "brand logo" on a "brand-name product."Brands reflect...
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Brands identify products and services. Yet a brand is much more than a "brand name" or a "brand logo" on a "brand-name product."Brands reflect individual and collective desires that go far beyond a product's utilitarian benefit. Brands are found in every business and in every market. The sense of fascination they evoke is the key to the success of such brands.Brands and Desires presents twenty-five vivid examples of the link between brands and desires.
Autor@: Kreutz, Bernd
ISBN: 978-3-7757-9158-8
Encuadernación: TB - Tapa blanda
Idioma: Inglés
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