Branding from A to Z
We live in a world of brands. Brands play a crucial role in business competition but have also become an important social phenomenon.Brands are...
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We live in a world of brands. Brands play a crucial role in business competition but have also become an important social phenomenon.Brands are represented by signs and symbols, gestures and images. They stand for values, hopes, and desires, for experiences and expectations. They evoke emotions and associations.Branding from A to Z is a crash course in the essence and impact of brands from A to Z.
Autor@: Kreutz, Bernd
ISBN: 978-3-7757-9159-5
Encuadernación: TB - Tapa blanda
Idioma: Inglés
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