Go logo! A Handbook to the Art of Global Branding "12 keys to Creating Successful Global Brands"
"Successful creative are curious souls," writes Mac Cato in Go Logo!. "Brand warriors have a desire to figure out what things really work and why,...
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"Successful creative are curious souls," writes Mac Cato in Go Logo!. "Brand warriors have a desire to figure out what things really work and why, in different markets and in different countries." Unique among branding or creative guideline books, Go Logo! examines the enormous influence of both "commercial persuasion" and "societal persuasion" branding and looks closely at the crucial role creative brand warriors play in building winning designs. Learn how to be successful in the global branding wars as defined by the 12 branding determinants. Global brands such as Starbucks, Google, Burger King, Delta Airlines, and many more demonstrate the traits that make them successful brands.
Autor@: Cator, Marc
ISBN: 978-1-59253-517-0
Idioma: Inglés
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