Logology 2 - The wonderful world of logo design
The importance of a glogo h as a mnemonic device cannot be emphasized enough, especially in a new arena of heightened competition for consumer...
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The importance of a glogo h as a mnemonic device cannot be emphasized enough, especially in a new arena of heightened competition for consumer loyalty and retention. Logology .2 collects a diverse array of logos, symbols, icons, mascots, emblems and graphics that all effectively achieve the goal of arresting one fs attention and entering our neural networks. Not just satisfied with today fs landscape, this book ambitiously sets out to predict the needs of tomorrow and the future of the logo, that most fundamental unit of communication design. Interpreting the ever-fluctuating tastes of the marketplace, while staying true to a client fs needs, is one of the toughest challenges a designer can face. This dialogue is illuminated through a series of case studies - voyeuristic glimpses into the design process with some of today fs leading designers and design studios. This title is the sequel to the highly successful Logology
Autor@: Victionary
ISBN: 978-84-92643-88-2
Encuadernación: TB - Tapa blanda
Idioma: Inglés
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