Brand bible - The Complete Guide to Building, Designing, and Sustaining Brands
Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time,...
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Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between
Autor@: Millman, Debbie
ISBN: 978-1-59253-726-6
Encuadernación: TB - Tapa blanda
Idioma: Inglés
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