Dynamic logo
With the continuing development of corporate ideas and the emergence of companies with complex range of activities, it is sometimes difficult to...
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With the continuing development of corporate ideas and the emergence of companies with complex range of activities, it is sometimes difficult to design a single logo that can express the multi-layered concepts behind a brand. The dynamic (or multiform) brand identity has thus become the best method of approaching this problem. The dynamic brand refers to an identity rooted in a unified, rational visual design structure that changes with its application environment. Though they are difficult to design, they are often vivid and alluring, leaving a lasting impression. This practice has become a new trend, and will in time become a new category within brand design.
Autor@: Xianwei, Lin
ISBN: 978-1-908175-19-9
Idioma: Inglés
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