Creating brand identity - A guide for designers
Creating A Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive...
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Creating A Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing
Autor@: Slade-Brooking, Catharine
ISBN: 978-1-78067-562-6
Idioma: Inglés
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