Manuals - Design and identity guidelines
In today's landscape, designers and, increasingly, non-designers rely on digital templates to implement brandidentities fast, accurate and easily...
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In today's landscape, designers and, increasingly, non-designers rely on digital templates to implement brandidentities fast, accurate and easily updatable, thesedigital manuals are now obligatory. But, in the eyes ofmany, we have lost something in the transition to digitalstyle guides, and there is a growing recognition that thegreat printed standards manuals from the pre-digitalera deserve a better fate than to be junked. Manualsmakes clear the case for their survival and continuedappreciation.Each manual has been expertly photographed,retaining all essential details, and is presented in aspacious and functional layout, allowing the reader to fullyappreciate these wonderful examples of sophisticatedinformation design. Previously published by Unit Editionsas two separate titles, this combined edition includes twoadditional never-before-seen manuals, and is the first timethis material has ever been published in the book trade.The foreword is written by the legendary MassimoVignelli, and the afterword by Lancy Wyman, designer ofthe 1968 Mexico Olympic Games. In between are in-depth interviews with John Lloyd, Sean Perkins, Armin Vit,Michael Burke, Sean Wolcott, Liza Enebeis, John Bateson,Martha Fleming, Patricia Belen, Greg D'onofrio andRichard Danne
Autor@: Shaughnessy, Adrian
ISBN: 978-0-500-02882-7
Idioma: Inglés
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