Signs of life - Why brands matter
Nietzsche said that all of life is a question of taste. And he was right. But nowadays all of life is also a question of branding. A brand is not...
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Nietzsche said that all of life is a question of taste. And he was right. But nowadays all of life is also a question of branding. A brand is not something concocted by graphic designers and marketing consultants; rather, it is the tangible aspect of an intangible thing , as Massimo Vignelli (who re-branded the New York subway) explained. Brand values are the expectations and associations that all successful and indeed unsuccessful products and services embody. And now they are under threat from Health & Safety. Ugly, generic packaging for cigarettes will soon be mandatory. Bans on attractive presentation for sugar, alcohol and automobiles will logically follow. Signs of Life is a unique polemic in cultural history, which argues that brands and branding are not pernicious, manipulative voodoo, but an economically and culturally precious folk-art.
Autor@: Bayley, Stephen
ISBN: 978-1-911422-10-5
Idioma: Inglés
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