Upstart! presents fresh branding ideas for entrepreneurs and designers. To stand out in a land of consumerist plenty, the new gen- eration of small business entrepreneurs has learned to set high design standards. Poised between playfulness and professionalism, their holistic visual identity concepts become an integral part of their core busi- ness. From hemp farmers to local box clubs to eyelash extension services, fresh start- ups and spin-offs from all sorts of sectors present themselves as inventively and style- savvily as ever before. Communicating through vivid visual languages that unfold across media applications, they involve the customer in authentic styles and stories. Upstart! explores the contemporary start- up scene's manifold ventures. With a focus on creativity and transformational branding ideas, the compilation covers classic sta- tionery designs, innovative merchandise, interior concepts, and fresh digital applica- tions that have been skillfully orchestrated to leverage business.