Fashion by Design covers the elements and principles of design as they relate to fashion. By exploring the best examples from early to contemporary fashion design, students will develop the eye of the fashion designer, able to identify and understand how to manipulate the elements and principles of design. The objective is for design students to use these guidelines not to simply develop an appreciation of aesthetics but to execute an aesthetically pleasing garment design. The theory of Fashion by Design originates in the field of art, while also drawing on aesthetics in the field of clothing and textiles.Features:- Includes real-world examples that demonstrate the link between theory and fashion and provide insight into how real fashion designers use design theories- Covers how the elements and principles complement the female anatomy- Hands-on projects with step-by-step instructions related to the element or principle discussed in the chapter- Two chapters on colour theory: one covers hue, value and intensity, colour schemes, relationship between colour and fabric construction and the second colour marketing, colour psychology and relationship of season to colour- Summary charts of theories and how examples relate to theory for each chapter