A user-friendly and contemporary approach to the basic elements of fashion design, Designer's Guide to Apparel explores the creative process of apparel design and the development of a collection. Written from an industry perspective, it takes an active approach combining the elements and principles of design, aesthetic judgment, technical competence, and an understanding of the customer. Rooted in the practical use of the creative process, students are challenged to simultaneously meet the demands of aesthetics, production, and consumer needs and are encouraged to experiment with the concepts and to discover how they apply to the everyday tasks of designers. Features:- Full-colour photographs throughout illustrate colour schemes with examples of designers' work- Illustrated coverage of art elements and principles - Covers design specialties, including menswear and childrenswear and specialised design fields like knitwear and denim, swimwear and lingerie- Opening briefs provide essential information a designer needs to know- Sidebars include techniques that enhance the designer's experiences- Design activities extend concepts into practice- End of chapter Study Guides include chapter summary, key concepts, and discussion questions- Line art and fashion sketches illustrate projects and design research- Glossary of technical terms