In 1924 Gabrielle Chanel launched the house's firstmakeup products, marking the beginning of a century ofcreativity, quality, and innovation. Now for the first time,Chanel: The Allure of Makeup reveals the history of Chanelmakeup creation including advertising campaignscreated by some of the world's leading photographersand film directors.The story unfolds in seven chapters that representthe quintessential colors of Chanel's visual vocabulary:Black, White, Beige, Red, Pink, Gold and Blue. Each chapterhighlights the talents driving the brand's lasting impactacross the decades. Iconic products such as the blackand white compact or 31 Le Rouge lipstick in timeless redpunctuate the chapters and claim their rightful place in thepantheon of beauty.With unprecedented access to the Chanel archives,this book presents a wealth of visual material from historicimages of Gabrielle Chanel and seldom-seen early productshots, to cinematic campaigns starring legendary women.