This comprehensive text focuses on the fashion segment of the retail industry begins with abroad overview of fashion retailing, this book then focuses on on-site and off-siteenvironments, management and control functions, merchandising fashion products, and endswith communicating with and servicing the clientele.In this follow-up to Fashion Retailing: A Multi-Channel Approach, 2nd Edition by Diamond,the authors focus on the globalization of the retail industry with emphasis on the US retailexpansion into foreign markets as well as global brands proposed expansion to the US market.The new edition includes coverage of trends in retailing such as how retailers use flash salesand pop-up stores to drive business. With many engaging photographs and examples toillustrate the concepts, Fashion Retailing is ideal for learning the fundamentals of globalfashion retailing and basic business concepts involved.New to this Edition: - New chapter 10 Communicating to Customers through ElectronicMedia - New 'Happening Now' cases offer a look at current practices of retailers such as J.Crew, Mango, Gap and Massimo Dutti - Coverage of sustainable fashion, the growth ofmulticultural markets, and the impact of technology and e-commerce