Diesel is a brand known worldwide for its creative, groundbreaking fashion and marketing. To celebrate the 50th birthday of its president founder Renzo Rosso, we are proud to present Fifty : a book that sums up and displays the unique Diesel attitude and lifestyle reflected in its collections, its business approach and its creativity applied to virtually anything, from communication to interior design. For the first time, the story of a company whose success has been built and thrives on creativity is offered in one publication. The combination of its rich graphic visuals and innovative design with texts written by Renzo Rosso and international guest authors and compiled by English writer Mark Tungate make Fifty an inspiring portrait of one of the most inventive and successful companies in the fashion industry the world over. The book itself is a real heavyweight featuring a large hardcover format, impressive double gatefolds and an enclosed DVD : a true collectors' object.