This sumptuous book is a celebration of the iconic French designer's lifetime of fully 80 seasonal collections 40 years of triumphant fashion. Interlaced with remarkable anecdotes and reminiscencesalongside candid photos by acclaimed photographers Dominique Issermann and Sarah Moon, plus images from official Sonia Rykiel ad campaigns as they appeared in leading fashion publications suchas Vogue, Elle, and Marie-Claire. Sonia Rykiel own label achieved instant acclaim from its inception in 1968. She created decorativefeatures that transformed knitwear into fashion: no-hem and unlined pieces, bold stripes, lace, rhinestones and sweaters with written messages. These looks all reflected her philosophy of la démode,or un-fashion which abolished total-look diktats' in favor of a wardrobe adapted to a woman's individual personality.Olivier Saillard is a fashion historian and curator at the Musée des Arts Décoratifs, Paris. Liz Goldwyn established the fashion department at Sotheby's New York. Gérard-Georges Lemaire is a historian and art critic who has organized more than 70 exhibitions in France. Akiko Fukai is a curator at the Kyoto Costume Institute.