The first monograph published on the acclaimedfashion house celebrates a brand famous for itslustrous fabrics and artisanal quality.Gimmo Etro founded the eponymous fashioncompany in 1968 with the launch of a range offabrics made with noble and natural fibers embellishedwith original designs via an innovative colorprocess. The company's signature paisley motifappeared in its first collection and quickly becamean iconic design element. In 1981, Etro expandedinto textiles for upholstered furniture, and leathergoods were added in 1984 with a bag and valisecollection in paisley jacquard fabric. In 1985, Etrolaunched the home accessories and complementscollection, thus consolidating the brand's lifestyleconcept. The 1990s saw the unveiling of the firstmen's and women's prêt-à-porter collections, theirinventive and recherché style earning the labelinstant recognition.The materials and a special talent with prints arewhat make Etro unique and inimitable. The Etrofamily began using textiles and fashion as a mode ofart as well as expression. Originally identified primarilywith Gimmo, the founder, today the company ismanaged by the four children