The continuing adventures of Hiroshi Fujiwara, godfather of streetwear. Commanding the hothouse environment of Hara-juku, Hiroshi Fujiwara is recognized the world overas a pioneer in streetwear, music, and art and isthe ultimate arbiter of cool. Known internationallyas one of the founding fathers of the 1990s Tokyoscene, Fujiwara exerts a disproportionate influenceover contemporary design culture. With recent andhighly successful collaborations with Louis Vuittonand Moncler, and with his mainstay work at Nike andMedicom, Fujiwara refines an aesthetic immersed inpunk, hip-hop, and skate culture and translates it intopure luxury.A musician and producer originally from westernJapan, Fujiwara is one of the most prolific of sneakerdesigners, and his kicks remain some of the mostsought-after collectibles. In addition to his very visibleand long-standing collaborations with major Westernbrands, he has long associations with Japanese disrup-tors like Jun Takahashi of Undercover and is head ofthe Tokyo-based Fragment Design.Chronicling his reign as the arbiter of hip for morethan thirty years, this book presents his currentpreoccupations, with chapters on his highly sought-after artwork and graphics, sneakers, product design,and curated personal effects, giving readers a uniqueglimpse into one of the most influential tastemakersof our time.Hiroshi Fujiwara is a Japanese musician, producer,and designer.