A personal narrative celebrating fifty years ofDavid Yurman as told by David and SybilYurman, the founders of America's leadingluxury jewelry brand.From their early days in the Bronx, to their success as aleading luxury jewelry company today, Sybil and Davidhave lived and personified the American dream. Theirartisan perspective and years spent in the Beat gener-ation, along with their background as key figures inthe American Craft movement of the '70s, and fearlessapproach, propelled them to champion a new categoryof designer jewelry. Through their artisan's point ofview and craftsmanship, they sparked a relaxed anduniquely American category of versatile luxury jewelrythat transcends from day to night.In 1970, David sculpted a bronze necklace for his partnerand fellow artist as a romantic gesture. They didn't yetknow that this gift of wearable-art for Sybil would leadto a business and lifelong collaboration. The Yurmansshare here the stories behind their namesake company,elaborating on the transition from craftsmen to entre-preneurs, the birth of their signature cable bracelet,and the expansion into fine jewelry. Through in-depthinterviews with Pamela Golbin, Sybil and David tracethe brand's evolution, share lessons learned, and high-light experiences spanning five decades.This book features a visual mosaic of striking imagery,showcasing iconic Yurman pieces, cutting-edge mate-rials, and groundbreaking advertising campaigns thathave influenced the world of fine jewelry. Jewelry,design, art, and fashion enthusiasts will appreciate thisinspirational anniversary book.