Paula Scher. Works
The definitive visual record of work by the groundbreaking graphic designer and Pentagram partner, Paula Scher.Featuring over 300 projects ranging...
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The definitive visual record of work by the groundbreaking graphic designer and Pentagram partner, Paula Scher.Featuring over 300 projects ranging from her early days in the music industry as an art director with CBS and Atlantic Records, through the launch of her first studio, Koppel & Scher, to her thirty-two-year partnership at Pentagram, this is the definitive visual record and most extensive monograph to date of the groundbreaking graphic designer, Paula Scher.Co-edited by Tony Brook and Adrian Shaughnessy, this book organises Scher's work chronologically into several thematic sections opening with an extensive and in-depth interview with the designer, then moving through her iconic record covers from the 1970s and 80s. Central chapters look at her innovative approach to identity design and environmental graphics and its impact on contemporary New York's urban fabric, as seen in work for clients from MoMA and Charter Schools to the High Line and Shake Shack, as well as her logos for global corporations and cultural institutions.A large section on authorship is devoted to the designer's socially and politically motivated posters, New York Times Op-Ed illustrations and campaign work. The book also provides the most up-to-date look at Scher's idiosyncratic hand-painted maps, a prolific artistic practice that complements her still-growing graphic legacy, as well as her longstanding collaboration with The Public Theater, which spans over thirty years.
Autor@: Scher, Paula
ISBN: 978-0-500-29770-4
Idioma: Inglés
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