Kartell, the internationally renowned design firm, especially known for their collaborative work with such contemporary stars of design as Ron Arad, Antonio Citterio, Ferruccio Laviani, Piero Lissoni, Alberto Meda, Vico Magistretti, Paolo Rizzato and Philippe Starck, casts a fresh eye on its own history in luxuriously illustrated survey. Since 1949, Kartell has been producing innovative plastic design objects, many of which have become familiar icons throughout the world. In this new book, 150 different photographers have each taken unique approaches to photographing different classic Kartell designs. Each piece is shown in a kind of visual play where shapes, materials ad colours are altered, transforming the objects into unexpected new designs. Important figures from the art world, the theatre, publishing and the cinema contribute to the text, which is as original and innovative as the photographs and the objects themselves. In the final section of the book, Kartell's complex and sophisticated production process is examined, including a list of designers and a breakdown of the materials and technology used for each object.The result is a stunning visual portfolio of modern design created by the best of contemporary photographers and sure to appeal to design and photography aficionados alike.